IT FACTORS

Your shit is good.  Why are they buying from HER instead?

You wake up in the morning, ready to kill it today.  This is the one.  This is the day. This is the day you prove them all wrong.  This is not a silly little hobby to keep you busy.  This is your dream.  Your purpose.  What you were meant to do in life. The rest of the world just hasn’t caught up yet… and you’re not making the money or the difference you know you can. Ugghhh. To make matters worse, it seems like everything’s just falling into place for that arch nemesis of yours.  (I know you’ve got one.  We all do.)  Somehow things are so perfect for her.  The hair, the work, the kids, the dream clients. How did she even get to collaborate with your “wish we were besties in real life idol”, who doesn’t know you exist? Why are people sharing her blog posts and not yours? Why is she booked out and you’re hearing crickets?   

I see you.  I see how hard you’re working.  I see the sacrifice you’re putting in day after day, night after night in front of your computer screen, hustling hard while the rest of the world sleeps peacefully.  You’ve put in the blood sweat and tears, not to mention the money, and it needs to pay off. I believe in you and I believe that together we can show the world all you’ve got to offer.  

If for some reason your business just isn’t working then this is for you.

The “It” Factor Session is for frustrated solopreneurs who want to stand out from the crowd and grow the business they know they are capable of.

Book now and get:

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A hard core (but kind!) Website Critique and Analysis

to show you what’s really going on

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A 1:1 Find Your IT Mega Session

to find out why your clients will buy from YOU.

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A Personalized Plan

with a follow up call to make sure you’re using it.

 Book your session now for only $999.

BONUS:

We’ll do a Competitor’s Analysis to find out why they are buying from them instead of you and how to fix it.

It Factors Are For You If:

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You know your stuff is good, GREAT even. Why isn’t your shit selling out?

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You’re not totally new at this, you help real people all the time, but still get all sweaty and nervous every time some asks you what you do.

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You are funny and quirky and totally bad ass yet it sounds like a robot wrote your website.

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You are ready to stand out, but you aren’t sure how, and EYGAHDS that’s scary.

YOUR IT FACTOR IS WHAT MAKES PEOPLE BUY FROM YOU INSTEAD OF YOUR ARCH NEMESIS.

What happens when you start working your super special It Factor:

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People start sending you your dream clients

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Your peeps know from the very start that you are “It” for them, and so they are willing to hand over all the money.

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People start to take notice, you’re killing it, suddenly you’re Beyonce! Watch Out.

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You do less selling and more waiting lists.

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Exciting news, people LOVE TO BUY SHIT FROM PEOPLE THEY CONNECT WITH!

I know what you’re thinking. “It seems like I should be able to rock this being myself thing… you know by myself. How hard can it be?” Actually super duper hard.  Even the pros who are making bank hire brand consultants.  We exist for a reason. All those voices swirling around in your head, are telling you how you are supposed to do it. “Don’t be too this, be professional, oh man that girl in LA is doing that, be sexy, don’t be too that, UGH, I hate being so salesy,  just enough of this, I have to be more glamourous ” It’s enough to make you crazy.

 

AT THE END OF THE DAY YOU END UP TRYING TO BE A HIP, GLAMOUROUS, ASPIRATIONAL, DOWN TO EARTH, SEXY, PROFESSIONAL, SUPER MURKY VERSION OF YOURSELF.

A super murky version of yourself does not help you know what went right and what went wrong in the 127 moving pieces involved in booking that next client. Even if you get everything else right, if your voice and your vibe is wrong then you’re setting yourself up for failure.  On the other hand, you can seriously eff up a whole bunch of things, but with a clear voice and vibe, people will say yes to you because they know you and trust you.  Your brand of awesome when unleashed full force into the world, is an irresistible thing! Turns out helping you find your brand of awesome and exploiting the hell out of it is my particular form of genius.

 

AT THE END OF OUR TIME TOGETHER YOU WALK AWAY WITH:

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A better understanding of exactly what your clients see. You will know why your people are hiring you, and why sometimes, they aren’t.

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Discover what simple things are missing from your website that could be costing you clients.

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Understand what sets you apart from your top three competitors. You’ll finally be able to apply your secret sauce, without wondering what it’s made of or how to cook it up on your own.

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Know exactly what your clients really see and feel as a first impression when they visit your site.

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Have the begining of the magic that is an amazing “About” and a stronger voice to carry through the rest of your site.

 

If you’re here, there’s a pretty damn good chance that like me,
your business is more than just this thing you do.

It’s more than just how you make money, or how you spend your 9-5.  Your business is a passion project, what you are supposed to do with your life.  All the emotions that can get wrapped up in that are scary.  It’s hard knowing that things going right, or wrong can be directly linked to you! It’s hard to admit just how awesome you are. The secret though, is that you are way more awesome than you know, I can help you find that awesome and show it to your peeps. Actually, not only can I, but holy hell I so badly want to!

MY SUPERHUMAN SOOKIE-LIKE FAIRY STRENGTHS ARE
FIGURING OUT EXACTLY WHO YOU ARE,
AND TEACHING YOU HOW TO USE THAT POWER FOR GOOD!

MY SUPERHUMAN SOOKIE-LIKE FAIRY STRENGTHS ARE FIGURING OUT EXACTLY WHO YOU ARE, AND TEACHING YOU HOW TO USE THAT POWER FOR GOOD!

Not who you think you’re supposed to be. Not who you are trying to be. Not even who your mother-in-law thinks you should be, bless her condescending little heart; BUT deep down who you actually are. Turns out, that true self, deep down is probably the quirky, sort of embarrassing, amazingly awesome part that you hide away. More importantly it’s the part your people truly connect with. We get to know each other, I stalk you real proper-like, and then we chat about all the things. I help you see exactly what your clients see. I help you wrap your brain around what sort of first impression you’re making, and I tell you all the things you aren’t saying (but you’re actually saying.) I help you write a better “about” page, and I use my Transformation Goggles of Awesome to let you see your competition the way your clients see them. I bet it’s entirely different than you think!

 

IF YOU ARE ONE OF THOSE TYPE A FOLKS,

LET ME BREAK IT DOWN REAL LIST LIKE

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HARD CORE WEBSITE CRITIQUE AND BRAND ANALYSIS

1st Impressions.  What does a quick 11 second snapshot of your online world tell me and more importantly your clients about you.  What are you saying without actually saying it.  For the most part your client knows in the first 11 seconds on your site if they dig you or not.  A lot of people won’t ever spend more than those 11 seconds with you.  Make that shit count! IT Factor Assessment Through Questionnaires and good old fashion stalking I find your “IT”.  Your it factor should guide every decision you make in your business from this point on.  I’ll determine all the things that make you special. The thing that calls your clients to you. Your “IT” is what makes you irresistible to your people.  Everyone has it. Competitors Analysis. Not only do I find your “IT” but I find theirs too.  People make decisions / purchases for a reason.  This is where I tell you the reason someone hires your top three competitors instead of you.  Sometimes that should make you VERY HAPPY, not everyone is your ideal client, but sometimes you are loosing your perfect fit because of a wrong word, or a inauthentic vibe.  Knowing your competitions strengths so you can stop competing against the thing that you will never win against is WINNING.  Let me help you stack the deck.

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FIND YOUR “IT” MEGA SESSION

Coffee Date At this point I know most of the things that I need to know to help you kick some serious ass. I’m a visual person though.  I’m also a verbal processor, so we Skype.   I see your pretty little face and all the missing bits fall into place.  Sometimes you’ve done such a good job at hiding your true self on the internet that it’s really important to fill in the blanks with our “in person” hang out. Break It Down Once we’ve shot the shit for a while and I fill in the blanks, we break it all down.  We talk about what makes you, YOU.  What your people love.  I tell you all about your “IT”. I tell you what your website words are saying about you and what your web design is saying about you. How you’re turning people on, and turning them off. We go through your competitors, how they can kick your ass and how to avoid it.  We discuss which clients are so wrong for you it hurts, literally, like your body, and also how it hurts your business. The Plan  Now that you know what you know, we make a plan.  We figure out what little things you can change RIGHT NOW that will have you booking more clients.  Making those Benjamin’s baby.  Usually this involves a lot of changes to your “About Me” page and little tweaks to the words you’re using. Then we talk about the next month, three months, six months.  We make a plan for the long game, the things you can’t change right away but that you can start making steps towards. Because a plan, it’s a magical fucking thing. Don’t worry I’ll also send you a follow up email because not everyone is a verbal processor like me.

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GETTING SHIT DONE FOLLOW UP CALL

You’re scared, you’re stuck. I’ve got you!!   I’ve missed your face, so we Skype. I hold you accountable to all those RIGHT NOW changes that you should have made.  You brag about all your little successes.  We figure out all the whys of your stuck spots and we tweak the plan based on what feels good.  That long game plan we created last time is even more clear. You ride off into the sunset feeling like a badass!

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BUT HOW DOES IT ALL WORK!?

1. You say "I want in!"

We schedule your first 60 minute call, and you fill out a juicy little questionnaire where you tell me all your deepest darkest secrets like, “what is your business name?” or “What would you tell me about yourself if we met in an elevator” and even “what would your Mama say is your best quality?”

2. I stalk you, then we chat.

I’ll ask you even more weird questions.  You’ll be shy at first but then all of a sudden you will realize you just told me that weird thing only your best friend from 2nd grade knows.  Don’t worry I won’t hunt her down to gossip about it. Somewhere along the way everything goes “ah ha!” and I get you, your business, all of it and I see the holes.  How? Honestly it’s different with everyone.  It’s just this thing I do.  I always have.  I’m slightly creepy like that.  All that should matter to you though, is that I can do it.

3. BOOM! we have a plan

Sometimes that plan is 6 steps of awesome, and sometimes it’s just this one little thing that needs to be tweaked just a little bit.  Using a specific word, writing a certain way, selling only the stuff that get’s you giddy.  Everyone is different but at the end of the 60 minute call we will have figured out all your hopes and dreams.  Who you are, what makes you so damn lovely and what it is that makes your dream client hire YOU instead of that other lady doing it over in Indiana.  No more guess work.  No more trying everything under the sun and hoping for 5lbs 4 oz baby Jesus that something will stick! LIFE IS A BEAUTIFUL FUCKING MESS HUH? This is scaryshit, even seasoned pros need help with this part. If we could see our own awesome, we’d all be way too smug to continue daily activity without being punched in the face. So I’ll see all the awesome for you, and you can keep your pretty little face becomingly modest.

LIFE IS A BEAUTIFUL FUCKING MESS, HUH?

This is scaryshit, even seasoned pros need help with this part. If we could see our own awesome, we’d all be way too smug to continue daily activity without being punched in the face. So I’ll see all the awesome for you, and you can keep your pretty little face becomingly modest.

 Book your session now for only $999.

Our recent strategy session has been a major positive shakeup for my business and has made both little decisions (like how to phrase something on my site) as well as big decisions (like which project to pursue next), so obvious and clear. Kabam! You’re a gifted dude, Nick. I envy the people who will work with you and the clarity coming their way.
Jenika McDavitt

Writer / Teacher, Psychology For Photographers

I’ve hired copywriters, coaches, and consultants, no one could ever quite put their finger on it– but Nikki just gave it to me in ten minutes. That one line was worth 5 times the investment.

ANNA KUNNECKE

Life Coach, Declare Dominion

Working with Nick blew my mind. Within moments of us meeting, he was able to identify my It – something I’d been struggling with for months. Having his help in shaping my message and brand has been invaluable. From the direction to take with photos, to website tweaks, to getting my copy just right, I’ve been able to use my It as the guiding force in my business.

The insight and guidance I received from Nick acts like the glue that holds together my brand and marketing – as well as how I work with clients and how I feel about myself as an entrepreneur.

Now, when I tell people what I do, instead of confused looks and head tilts, I get big smiles and sparkling eyes. Nick helped me find my It – and share it with the world.

Devon Smiley

Owner / Negotiator, DevonSmiley.com

You literally flipped me upside down out of the box I was so comfortably sitting in. What the process has done for me PERSONALLY is immeasurable.

ANDREA HANKI

Photographer

Nikki kicks ASS!!!! Seriously, you might not think that your business needs a Nikki – but you’re wrong. Just stop what you’re doing and hire her now! Working with Nikki was a total game changer for my business. She worked her magic and turned my brand into something bigger and better than I ever could have imagined!! She made the experience fun and painless, and it was worth every penny. Nikki is the best there is, period. Just hire her now… you can thank me later

Autumn Abott

Three & Eight Photography

There’s nothing more valuable than the voice telling you what’s so  damn special about you, just as you are in this moment.

KRISTEN KALP

Life Coach, Brand Camp

 Book your session now for only $999.

NOW YOU’RE THINKING,

“WELL SHIT! I NEED ME SOME OF THIS, BUT HOW?”  I’VE GOT YOU.

  1. Fill out the contact page below.
  2. I’ll send you an invoice, nine hundred and ninety nine of those wrinkly dollar bills shall do. Check your couch cushions.
  3. We schedule our calls
  4. I blow your mind, or at least make you think really really cool things!  Get ready!

 

$999 too much?

Need to plan for it in the budget… 6 months from now?

How much is this costing you NOT to do this?  In 6 months your current site and voice could easily cost you 6 clients.  If you’re average client is say $1200, six months is costing you $7200.  What if it’s costing you more.  Can you really afford 6 months of not killing it?

I would love to help you find your inner Bey, let’s chat!

Wondering If This Is For You?  Hit Me Up!

What’s up?  How’s it going?

You’re in love already. I can feel it. It feels good doesn’t it! If you want some of this, all you’ve got to do is fill out some of those pearly white boxes to the right and we’ll be killing it in no time. Fist Bumps and High Fives Y’all!